Prime by Seller lets sellers offer their customers the benefits of Amazon Prime without sending their products to an Amazon fulfillment centre. But what are the pros and cons of this programme? Here’s an overview:
Pros
Better sales opportunities: Listings with Prime status are shown preferentially and reach customers more often. That increases sales opportunities and the likelihood of repeat purchases.
Competitive advantage: Being visible in Prime filters gives sellers a competitive edge, leading to more traffic and growing sales.
Greater visibility: Prime products have a better chance of winning the Buy Box, which further increases visibility on Amazon.
Cost savings: Rates negotiated directly with carriers (especially through a fulfillment company) can lower your costs, and there are no Amazon storage fees.
Independence: Sellers keep control over the entire shipping process, can choose their own shipping packaging and improve product presentation.
Cons
High responsibility: You bear full responsibility for the shipping process and must meet Amazon’s strict requirements to keep your membership in the programme.
Monitoring by Amazon: Amazon monitors deliveries closely and can withdraw the status if deliveries arrive late or customer complaints pile up.
What we offer you as a fulfillment company
As a fulfillment company, we offer tailored solutions to give sellers an advantage when using Prime by Seller:
Efficient shipping: We ensure punctual and reliable deliveries to meet Amazon’s requirements and keep your Prime status.
Cost-efficient logistics: Thanks to our partnerships and negotiating expertise, we can secure favourable shipping rates that reduce your costs and give you a competitive edge.
Flexible solutions: We offer flexible storage and shipping options as well as custom packaging to improve product presentation and strengthen customer loyalty.
With our fulfillment services, you can make the most of Prime by Seller and master its challenges – so you can sell successfully on Amazon.